Next Steps Forward

A screenshot from the beginning of a reel (tiny movie) on our Instagram page where Amy (left) and Tracy introduce themselves. Click on the button at left to go to our Instagram page.

In a crowded and very animated classroom at the Library on Friday, our marketing experts Tracy Reilly and Amy South brought many of us into the world our kids take for granted ― namely the advantages social media can bring to our Club.

As you can see from the attached presentation, the enthusiastic and professional posts on Instagram (posted also to Facebook) Tracy and Amy have been creating over the summer have already brought us 1,600 followers. Many of these people had never heard of the Club before they watched these cute, funny, informative, buzzy posts and reels. The Avis crew are already noticing so many more people visiting the “secret garden” as the word gets out.

This wonderful workshop showed both our experienced and inexperienced social users how social media works, and ― most important ― how we can help our dynamic duo by creating our own little videos and forwarding them in an email to both Tracy and Amy. (See the presentation for suggestions about how to do that.) They will then add music and captions and let the world know about the joy the Garden Club of Montclair brings to us all.

Takeways

• Always click the heart to "like" a post

• Try to make a comment

• Share on your own social media

• Take tiny videos (15-20 seconds) on your phone and forward (email) them to Tracy and Amy

Sharing authentic moments from workshops, garden projects, or celebrations helps attract new interest and fosters a sense of belonging among existing members. Remember, every small effort on social media can make a big difference in building our club’s online presence and welcoming new faces.

Any questions, feel free to ask Amy or Tracy at any time. They are well aware that this is new to many of us, and want to share their enthusiasm and to encourage us all to contribute. Cell phones make it easy!